Five hotels per region. The system never competes with itself in your town.
The problem
A guest finds your hotel. They look at your rooms. They open three other hotels in the same town. They compare. They leave. They forget about you and book whichever property was last open when their partner finally said let’s just book something.
Most of the time: not yours.
If they did book you, it was through an OTA. You paid 18–25% commission to a platform that introduced you to a guest your own listing or ad attracted in the first place. You met them at the front desk. You met them at checkout. You’ll never hear from them again.
The OTA knows everything about that guest. You know nothing.
Next May, you’ll do it again. You’ll pay for OTA visibility. You’ll cut prices to climb their ranking. They’ll take a bigger cut of a smaller pie. The cycle repeats. The margin shrinks. Your property fades into a list of two hundred other “boutique hotels in your town,” sorted by an algorithm that doesn’t care which bed is yours.
Three numbers worth knowing
Your rooms are the same on the OTAs and on your site, because rate parity forces them to be. It’s a clause buried in every OTA contract that forbids you from offering a better price on your own website than on theirs. They use your brand to win the booking, then ban you from undercutting them on the only piece of real estate you actually own. In the EU, that clause no longer binds you. Under the booking sites’ own terms, a European hotel can legally price its own website below them. Almost no one does.
OTAs don’t sell experiences. They sell prices. So price isn’t the lever. Offer is. And right now, you’re offering them nothing they can’t get from a platform that doesn’t know their name.
That’s not a direct booking problem.That’s an offer problem.
The system
No new platform. No content treadmill. I plug into the booking engine you already use and add four working stages around it.
01 · Capture
No more anonymous traffic. No more meeting your guests for the first time at the front desk.
02 · Nurture
Same site you have. Different memory. The visitors who left now return on their own.
03 · Convert
The reason to book direct is what you give them at the property, not a 5% discount that wrecks your positioning everywhere else.
04 · Reactivate
The guests you already paid an OTA for. Now they belong to you.
All four stages installed in 30 days. Optimized for the next 30. No retainer. No dashboard subscription. Once it’s built, you keep it.
Where the proof is
The 7× Better-Than-OTA guarantee
Your direct bookings back within 12 months · verified in your own PMS
Total cost is my fee plus your ad spend. Even at 15% commission, below what the OTAs take from most of you, the commission you stop paying covers it. The direct bookings on top are yours to keep. You never front the risk: there is no cash to refund, only my own time on the line until it hits. I would rather carry that than ask you to. I fix the leak first, then fill the room, so every ad euro has somewhere safe to land. The one condition: your hotel has to fit, and we work that out on the call, on your own numbers.
I’d rather show you the math on your own numbers than a stranger’s screenshot. Bring last season’s OTA total to the audit call and we work out, in front of you, what fixing the leak is worth to your hotel. Hotels that wait until May are too late. The early traffic has already gone to the OTAs, so we start whenever you’re ready.
Questions hoteliers ask before signing
€500–€1.500 per month for retargeting and recovery. Less than what you currently pay the OTAs on a single full week of summer occupancy. The point isn’t to add spend, it’s to reallocate part of what you’re already paying them.
Most agencies sell ad management on retainer, €1.000+ a month forever, for “reach” and “impressions.” I install one system, once. After 30 days of optimization, it runs on its own. The metric is direct booking ROI on a 90-day horizon, not vibes.
Yes. Smaller hotels test offers faster than chains can. The system works on 8 rooms and on 80. The math is the same either way: fix the leak first, then fill the room.
You’re in the strongest position to install it. Direct-booking systems return more when you don’t need them than when you do. Now is the moment to optimize for margin, not fill. Repeat direct guests cost 0% commission and lift LTV by 3–4×.
Total cost is my fee plus your ad spend. The guarantee: within 12 months your direct bookings return at least 7× that total, verified in your own PMS. If we’re not there, I keep running your campaigns free until we are, no cash refund, just the work until it hits. That’s not a slogan. It’s how the work is priced.
Most of them. I plug into what you already have. I don’t replace it. If your booking engine has a webhook or a confirmation-email trigger, I can install retargeting on it.
Each hotel’s data stays with the hotel. I operate as a processor under a DPA, signed before any technical work starts. Pixel data is collected with consent. Each hotel’s audiences are siloed; nothing crosses between properties. That’s not optional in Europe. It’s the reason I run the platform discipline I do.
Thirty days from signed agreement to launch. Thirty more days of optimization on the live system. After that, it runs on its own. From you: access to your booking engine and existing ad accounts (or I’ll create new ones), plus around three hours total over the 30 days for review calls. That’s the entire involvement.
The math on your hotel
Drag the sliders to your hotel. No email, no sign-up. This is just your own arithmetic.
Your numbers say
€30.000
went to the booking sites last season, to reach guests who were already looking at you.
Over five seasons, that’s about €150.000.
That’s the leak. It doesn’t have to keep running.
Show me how to keep itA rough estimate from the numbers you entered. Not a quote and not a promise. The audit call works it out on your real figures.
Five hotels per region
Tell me about your hotel below. I write back personally, within one working day, with:
If your hotel fits, we keep going. If not, you’ll know why, and what I’d try in your place.